RichOrDeath HISTORY
I first came up with the name RichOrDeath as more than just a brand—it was a reflection of the mindset I lived by. At first, I applied it to music, thinking that was the best way to express myself. But over time, I realized that the lifestyle of a musician didn’t match the future I wanted. I didn’t want to be in the spotlight—I wanted to stay lowkey while still making money. That’s when I understood that I was still an artist, just in a different way.
Back in 2023, while I was still in college, I used to stay behind after class to use the textiles room. I’d buy plain Primark t-shirts and experiment with my own designs, printing onto them and learning everything through trial and error. It was during this time that I had a major realization: if you want to build something, it’s all on you. No one else is going to do it for you. That’s when I really started to see RichOrDeath as something bigger than just an idea—it was the start of a real brand.
By March 2024, I knew it was time to step things up. Instead of printing designs on random t-shirts, I started looking for a manufacturer. After a lot of searching, I finally got my first official sample, and from that moment on, I was locked in. I put all my focus into refining my designs, pushing my creativity, and building RichOrDeath into something real.
During the summer of 2024, I took on my first collaboration—with myself and an artist named 4AM. We worked on a summer set for the release of his EP, “F4V3LA.” The vision was there, the designs were done, and everything was ready to go. But due to import issues and the difficulties of being in Portugal at the time, the drop never actually happened. Even though it didn’t work out, it was a major learning experience that shaped how I approach future releases.
One of my biggest creative projects started in October 2024, when I began working on tracksuits. It took me months of adjusting, testing, and perfecting every little detail to get them exactly how I wanted. Every stitch, every fabric choice, every design element was intentional. All of that work led to my first official RichOrDeath drop, coming soon: “In the End, It’s Just You.”
For me, RichOrDeath isn’t just a brand—it’s a mentality. It represents the grind, the sacrifices, and the dedication it takes to build something from nothing. It’s about putting in the work, staying true to your vision, and understanding that, at the end of the day, no one else is going to do it for you.
And this is just the beginning.
